Procter & Gamble Co. research on packaging for liquid products is being commercialized via a licensing agreement with Innventure, a group of experts in launching new businesses.
The Cincinnati-based maker of consumer goods such as Tide detergent (NYSE: PG) decided to commercialize the research through an Innventure portfolio company called AeroFlexx. The move followed what was described as five years of extensive research and development and consumer testing by P&G.
The AeroFlexx package uses at least 50% less plastic, enhances the consumer experience and is easier to ship throughout the supply chain, Cincinnati-based AeroFlexx stated.
The flexible-yet-rigid form reduces shipping costs, according to AeroFlexx, which described it as a “revolutionary liquid-packaging solution.”
The proprietary packaging invented by P&G “allows for greater flexibility in size and shape, provides efficiency in manufacturing, has no label limitations thanks to seamless edge-to-edge artwork and meets e-commerce and sustainability requirements,” AeroFlexx stated.
The market for such packaging could be enormous, which could boost revenue at P&G.
The technology is being piloted in packaging for P&G’s Old Spice body wash for men, Olay body wash for women and Dawn liquid dish soap as well as Mighty Mutt dog shampoo by Denver-based Blue Zebra Brands. But such packaging could also be used on products such as ketchup.
“Organizations are increasingly seeking ways to accelerate growth while reducing their environmental footprint, due in part to e-commerce and the fast-paced evolution of products,” said Andrew Meyer, the Chicago-based CEO of AeroFlexx. “There is a large demand for innovative packaging solutions that delivers on both while creating a better consumer experience.”
AeroFlexx will partner with Fameccanica, an Italian-based equipment manufacturer with a North American headquarters in West Chester, to commercialize the technology across all global categories with any partner.