Lindsay Wasson Lingle serves as Senior Vice President of Marketing and Operations for Wasson Enterprise (WE), in addition to her ongoing role as co-founder and CEO of Holly & Tanager, the handbag line she began in 2015 to help women shoulder life’s necessities.
Lindsay has extensive experience with transitions, having left Kao USA in 2015 to start-up Holly & Tanager, the direct-to-consumer brand that continues to build a passionate base of customers. In 2016, she took time to provide support during another transition, when she joined Wasson Enterprise during its formative stages, working with the team to inform the vision and mission for Wasson Enterprise and creating the suite of marketing services Wasson Enterprise provides as support for early-stage companies.
Today, Lindsay leads marketing efforts across Wasson Enterprise and companies it works with. Lindsay’s responsibilities include overseeing marketing efforts in support of Innovation — the pharmacy automation solutions company acquired by Wasson Enterprise and its partners in 2019. Other areas of focus include providing support for AeroFlexx, the company that is revolutionizing liquid packaging by bringing the first flexible package with rigid qualities to market, and PureCycle Technologies, which offers the only recycled polypropylene with properties equal to virgin polymer.
Lindsay’s experience being an entrepreneur led her to continue to answer the question, “What if?” Lindsay is the first to share with early-stage company partners her years of learning that have ultimately informed Holly & Tanager’s becoming a brand with a passionate consumer following.
Prior to founding Holly & Tanager, Lindsay worked across Kao USA in Cincinnati, Ohio, supporting the company’s family of brands in sales and marketing.
Lindsay holds an MBA from Xavier University and a BA in Public Relations from Purdue University.