Betsy MalpicaDirector of Marketing & Partnerships
As the Director of Marketing and Partnerships, Betsy focuses on finding ways to leverage her team’s assets to further Wasson Enterprise’s mission of doing well by doing good. With a passion for building and fostering relationships, she is always on the lookout for the next great collaboration.
Prior to joining Wasson Enterprise, Betsy worked at GEMS World Academy Chicago as the Associate Director of Marketing and Enrollment Management. Betsy focused on increasing visibility in Chicagoland, and stewarding relationships with prospective families and students. Before joining GEMS, Betsy served as the Manager of Community Programs at Presence Health, where she created and cultivated partnerships with local organizations to increase brand awareness and grow market share. Earlier in her career, Betsy served on Walgreen Co.’s community affairs team, working closely on their philanthropic initiatives, and managing grant fulfillment, partnership activation, employee engagement and disaster relief aid. Her career began at Lincoln Park Zoo running their corporate alliances program, where her passion for relationship management began.
Betsy earned a Bachelor of Science in Recreation, Park and Tourism Administration from Western Illinois University and holds a Certificate in Meeting, Convention and Exposition Management from Roosevelt University. As an avid traveler, she’s always looking forward to her next adventure!